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Phone: (843) 588-2001

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Phone: (843) 552-6466

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Phone: (843) 883-3914

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Phone: (843) 559-1945

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Phone: (843) 887-3699

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9 a.m. - 8 p.m.

Phone: (843) 805-6888

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9 a.m. - 8 p.m.

Phone: (843) 572-4094

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Closed (Toddler Storytime)

Phone: (843) 766-2546

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Phone: (843) 795-6679

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Phone: (843) 744-2489

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9 a.m. - 5 p.m.

Phone: (843) 805-6909

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Academic Journal

Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.

Authors : Mousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh

Subjects: PRODUCT reviews; CONSUMERS' reviews; CONSUMER behavior

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p225-247, 23p

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Academic Journal

Measuring Willingness to Pay: A Comparative Method of Valuation.

Authors : He, Sharlene; Anderson, Eric T.; Rucker, Derek D.

Subjects: WILLINGNESS to pay; COMPARATIVE method; VALUATION

Source: Journal of Marketing; May2024, Vol. 88 Issue 3, p50-68, 19p

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Academic Journal

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.

Authors : Lambrecht, Anja; Tucker, Catherine; Zhang, Xu

Subjects: TELEVISION advertising; INTERNET sales; CONSUMER behavior

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p248-270, 23p

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Academic Journal

Detecting Routines: Applications to Ridesharing Customer Relationship Management.

Authors : Dew, Ryan; Ascarza, Eva; Netzer, Oded

Subjects: RIDESHARING; RIDESHARING services; CUSTOMER relations

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p368-392, 25p

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Academic Journal

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching.

Authors : Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T.

Subjects: BRAND differentiation; LABOR market; EMPLOYEES

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p204-224, 21p

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Academic Journal

Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.

Authors : Lee, Hyejin; Lalwani, Ashok K.

Subjects: CONSUMER behavior; RETAIL industry; AVOIDANCE (Psychology)

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p349-367, 19p

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Academic Journal

The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice.

Authors : Kim, Yaeeun; Srivastava, Joydeep

Subjects: BRAND loyalty; CONSUMER attitudes; TECHNOLOGICAL innovations

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p290-306, 17p

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Academic Journal

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Authors : Ceylan, Gizem; Diehl, Kristin; Wood, Wendy

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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Academic Journal

For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement.

Authors : Villanova, Daniel; Matherly, Ted

Subjects: BRAND image; CUSTOMER relations; SOCIAL media

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p61-78, 18p

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Periodical

“Waiting to Exhale”.

Authors : HILL, RON (AUTHOR)

Subjects: *CONSUMER behavior; *GOVERNMENT policy; *WAGE increases

Source: Marketing News. 2024 Special Report, p37-38. 2p. 1 Color Photograph.

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